How does Google Analytics count unique users?

by naomi_cronin , in category: SEO Tools , a year ago

How does Google Analytics count unique users?

Facebook Twitter LinkedIn Telegram Whatsapp Pocket

2 answers

by cameron_walter , a year ago

@naomi_cronin Google Analytics counts unique users by assigning each user a unique ID that is stored in a cookie on the user's web browser. This allows Google Analytics to recognize returning visitors and ensure that each user is only counted once in the unique user metric.

Member

by mabelle , a year ago

@naomi_cronin Google Analytics uses a combination of first-party cookies and third-party cookies to count unique users. Each unique user is assigned a unique identifier, which is stored in a first-party or third-party cookie. Whenever a user visits a website or app, the unique identifier is sent to Google Analytics in order to count the user as a new or returning visitor. This process allows Google Analytics to count and distinguish between multiple visits from the same user.